insert text here


Good soft sell on the basics, which I needed to be reminded of and consider. The workshop opened my mind and helped me get the answers to so much that I needed. I liked the "practice makes improvement" part and the discipline section of training.

Bob Hawes
Westport, MA
(Care Entree Associate)


Thank you, Jeff! You not only taught us, but you also touched us. Many times, we went from tears to laughter within seconds, we felt your passion and walked away with a comprehension of the specifics, and how to successfully integrate our daily actions in conjunction with our vision for the business.

Barb Craft
Fort Worth, TX
(Business Consultant)

Great class! The simplicity, interactiveness, and the how-to's in skill development were critical learning to me and were explained very thoroughly with knowledge.

Gladys Flounoy
Plainfield, NJ
(Warm Spirit Distributor)

Click here to read what others who attended our seminars and workshops have said about their experience.



Certification Course
Alliance Partners





Professional Certification;
Enhance Competence, Improve Credibility
and Guarantee Your Growth and Profits!


Your success and your organization's success is directly related to the skills and abilities of your people. These skills and abilities are not only important for acquiring new customers and distributors, but equally important, for improving and maintaining strong retention levels.

A major challenge for any leader or organization is the fact that many of their people come into their organization with underdeveloped skills and/or are misinformed or non-informed about how to truly achieve success in this industry. This often creates extra challenges for any leader (including you), not only in quickly teaching their people the universal fundamentals, but also in ensuring these people approach the market in an ethical manner,  maintaining a high professional standard in all that they do.

The Direct Selling Industry (often referred to as network marketing, MLM, etc.)  does not require any kind of licensing to operate as an independent contractor of a direct selling company. Certification is not mandatory, nor is it required for success in this industry. However, throughout the industry, leaders and organizations are continually striving to support self regulation and compliance to high ethical standards within their organization.

By implementing the proven universal fundamental secret strategies and techniques that are used by the "heavy hitter" leaders in the industry, you will position yourself and each member of your team for greater exponential growth and profits. You can even short-cut the learning curve and accelerate success in your business... meaning you make more money faster and build a bigger downline team that is more productive, happier, and duplicating.

While it does not require special skills to get started in a direct selling business, statistics prove the people who succeed in this industry have a greater competence of the fundamentals, consistently apply them, and have developed a strong credibility among their organization. This was not by accident. They have invested in to developing their own skills over time and believe training and skill development is extremely important. Don't believe us? Then why does every organization (including yours) provide training, support, and often are focused on continual learning about the industry, your companies products, and skills to help you build your business?

The facts prove that when you enhance your competency (developing your knowledge of the industry, your company, its products and services, and how to build a business by design rather than chance) and apply what you learn consistently through action that puts you in front of your prospects, you will sell more, recruit more, and as a result, make more money faster. Plus, in achieving better results, you will improve your credibility and attract more people to want to do business with you.

Certification Enhances Competence and Credibility for Direct Selling Success
We believe certification (even through voluntary participation) helps set higher standards, enhancing competence and building upon credibility for the independent direct seller as a professional in this industry. This not only benefits the individual direct seller, but also benefits the company they represent and the whole Direct Selling Industry.

Keep in mind that Certification is not licensing, nor is it equivalent to getting a college degree. But it is a formal higher education that helps you position yourself as a professional in the Direct Selling Industry. The fact is, when you learn, understand, and apply the universal fundamentals taught through our certification courses, you will enhance your competence of the industry and how to succeed based on high professional standards, which creates an extra element of credibility for you in the marketplace.

Certification may not be desired by everyone, nor is it a requirement of the industry. However, if you desire to work as a professional in this industry, maintaining high ethical standards, and achieve greater sustainable success, we highly recommend getting certified. While company specific training is critical to your knowledge of the products and company you represent, getting certified from the ONLY Direct Selling Industry specific school, provides you with the critical universal fundamentals required for sustainable success.

Certification can provide an extra element of credibility, a stronger level of competence, and even a core element of formal education to position you and your people as a professionals and leaders that effectively produce stronger exponential growth, curbing the attrition in your organization, so you create a happier, more productive, and duplicating organization.

Recognized Standards for Training and Performance Improvement
The Direct Selling Academy, Inc. is the industry specific school of higher learning developed exclusively for the Direct Selling Industry. We are an educational institution developed for providing higher learning to independent direct sellers. This includes sales and recruiting skills training and development through professional certification for those involved in the Direct Selling Industry; including, direct sellers, network marketers, multi-level marketers, affiliate marketers, and independent agents.

We bring a unique perspective and experiential knowledge to the classroom. In fact, our curriculum is designed to provide experiential knowledge and practical application to the student's learning experience. What this means to you is, we go beyond the traditional classroom study and theory, integrating in-the-field application exercises within the curriculum and certification process, so the student not only learns and understands what is being taught, but they prove they can effectively apply what they have learn through their own consistent action in the field.

While we are not an accredited school (it takes a number of years to get board approved accreditation), we have implemented a self-governed accreditation standard within our curriculum. This includes adhering to the high standards established by IACET (the international governing board for high standards in training) and are working toward fulfilling the accreditation requirements as an authorized provider of the IACET CEU (which will take us a few years to be approved for application by IACET).

Since the term CEU (Continuing Education Unit) is in the public domain, any organization may award a traditional CEU without requiring any accreditation. The IACET CEU standards provide a high quality indicator for your continuing education and training because it means the curriculum meets approved compliance based on internationally recognized standards for training and continuing education.

The definition of a CEU says that it measures participation in organized continuing education/training experience under responsible, qualified direction and instruction (including responsible learning environments, positive learning outcomes, instructional design and evaluation, etc.). Any type of self-study is therefore part of our planned curriculum study and learning activities. The facilitating trainer will provide monitoring of the learner’s progress and feedback provided to the student for the lesson being taught. This standard applies for face-to-face interaction as well as for our self-study learning workshop classes that supplement our certification courses.

At the Direct Selling Academy, w
e provide hands-on accelerated learning through both a face-to-face and an online learning environment. We strive to bring a balance of learning style preferences to the classroom, which help accelerate your success in the effective application of what you learn. Our online learning takes place through our exclusive eLearning platform, which was designed exclusively for educational institutions that provide an online learning classroom. This also supports our offline classrooms with an added element of interaction between the facilitator, other students in your class and you. In addition, our eLearning platform provides the capability to accurately keep track of each student's progress and  documentation transcripts of courses completed, including tracking of CEUs awarded for course participation.

Certification Courses Offer Three Levels of Accreditation
Our objective of providing our certification courses are to help establish a professional higher standard of learning across the industry for the direct seller. This includes training and certification covering important areas such as marketing, sales, recruiting, and leadership.

The Direct Selling Academy, Inc. offers three levels of certification for those involved in the Direct Selling Industry.

  1. Fundamentals Accreditation - These are the universal fundamentals required for direct selling success. This certification will put you on a quick path to guaranteed growth and profits. This course is a well balanced curriculum that will position you for knowing specifically how to consistently produce positive results in your business.

  2. Advanced Accreditation - This level of certification takes the fundamentals to an advanced level, ensuring you build by design rather than chance. You will not only learn to build your business on a solid foundation but you WILL build your business based on a proven plan that positions you for exponential sustainable growth. At this level you will not only master customer acquisition and team building recruiting techniques, plus begin your leadership development.

  3. Master Accreditation - This leadership level of certification provides the advanced leadership fundamentals so you become a master leader who builds a solid sustainable business. You will learn proven adult learning and accelerated learning methodologies so you can begin facilitating support training within your organization. In addition, you will learn advanced management and leadership strategies and techniques for developing, managing, leading, and maintaining a massive growing organization, creating the next generation of leaders in the process.

Beyond the classroom, we also provide additional one-on-one, as well as group, performance consulting services for helping our students improve their performance and accelerate their success in their business. This includes performance improvement resources such as assessments, audits, coaching, and performance improvement resources.

Direct Selling Fundamentals Certification Course
Through our flagship comprehensive hands-on accelerated training and performance improvement seminar, Breakthrough Secrets Revealed, we bring you an expanded 2-day 12 clock-hours of instruction on the universal fundamentals for direct selling success. Not only will you learn the fundamentals for direct selling success, but you develop a basic understanding of the industry, including ethics and standards, so you become a professional direct seller. Plus, you will learn breakthrough fundamental strategies and techniques you can implement right away in your business.

What you learn through the Direct Selling Fundamentals Certification Course (DSFC) is how you can work smarter rather than harder, so you make more money with less time and effort! You will discover the market-tested proven secret strategies and techniques of the "Heavy Hitters" of the Direct Selling Industry, presented in an easy to understand and simple to implement fashion so you can use what you learn immediately (as you walk out the door).

Even the best in the industry need a refresher course now and then. New and veteran direct sellers (whether full-time or part-time) will all benefit from this Direct Selling Fundamentals Certification course, which is a great way to instantly enhance your competence and credibility as a direct selling professional.

Designed with the “part-time” direct seller in mind, the Direct Selling Fundamentals Certification course provides a comprehensive overview of the basic principles, strategies, and techniques of success in this industry, detailing the variety of effective marketing, prospecting, selling, recruiting, as well as leadership and duplication methods that can be implemented right away in your business.

In addition, the Direct Selling Fundamentals Certification course provides an overview of the Direct Selling Industry, ethics, standards, accountability, as well as responsibilities of the direct seller for operating as a direct selling professional.

Here are some of the key fundamental things you will learn:

  • An overview of the industry and the major pitfalls to avoid.
  • Professional industry guidelines and ethical standards.
  • A proven success formula guaranteed to have you building your business on a solid foundation.
  • Understanding what discipline truly is and how to flip your internal "action" switch to get your job done (apply this simple fundamental principle and you will become consistent in your actions).
  • The four major reasons why people fail and how to overcome these failure causing pitfalls.
  • Three critical elements for building by design (you will only spin your wheels without these critical elements in place).
  • The secrets to achieving superb communication (a very simple technique).
  • How your prospect thinks and makes decisions (very few people know this information... learn, understand, and apply these fundamentals and you will avoid being a stereotypical salesperson).
  • How you must sell (understand this and people practically beg you to do business with you).
  • A simple proven sales and recruiting process.
  • How to create a consistent positive cash flow quickly.

No matter what business you are building in the Direct Selling Industry, or what your experience level is, when you go through this powerful Direct Selling Fundamentals Certification Course, you will gain invaluable insight about the industry, your business, and you. In fact, this course is one of the most detail-rich accelerated training courses you will ever attend.

Here are 20+ of the Most Important Lessons You'll Learn in the One Day We Spend Together:

  • A proven effective formula for creating a script that works.
  • How to build on a solid foundation designed for exponential and sustainable growth.
  • How to unlock your internal code for consistent results.
  • How to sponsor 5+ new customers and distributors every month.
  • The importance of higher personal standards.
  • Discover a proven success formula for building a business that lasts.
  • How to curb attrition and increase duplication within your organizational team.
  • How the four major reasons for failure affect you and your organization.
  • Discover how to use the internet to build a solid local customer base.
  • The three critical elements you need for building a business by design rather than chance.
  • Understanding the communication process so you can facilitate a win-win outcome.
  • Learn how prospects think and make decisions.
  • How to generate a steady flow of interested prospects.
  • Know specifically why people buy from you and how to effectively get more people saying YES.
  • The million-dollar heavy hitter secret that guarantees success.
  • Discover the three critical elements necessary for building a team that duplicates.
  • How to motivate your team toward greater duplications and growth.
  • Understand the most critical element of success and how this element affects your results.
  • How to naturally create curiosity and a sense of urgency in the mind of the prospect.
  • Know how to instantly establish rapport so your prospect wants to listen and learn more.
  • How to leverage for maximum return on your investment of your time and effort.
  • How to short-cut your learning curve so you produce improved results faster.
  • The secret to achieving effective superb communication.
  • How to be effectively aggressive in closing prospects on a decision.
  • How to take the bull by the horns and get the results you desire.
  • Learn how to quickly plan your work so you work smarter.
  • Learn about the history of the Direct Selling Industry and your important role in its future success.
  • The secret to getting customers ordering month after month.
  • How to use passion and purpose to drive positive results.
  • Plus, proven strategies and techniques that will help you work smarter rather than harder.

Upon completion of this certification course, you will know specifically what drives the growth and profits within your business and how you can guarantee you gain control of your business growth and profits building by design rather than chance. You will walk away knowing exactly how you can personally sponsor 5+ new people (customers and/or business builders) each and every month, month after month and year after year!

Plus, You will have the designation as "Certified" in Direct Selling Fundamentals and will receive a certificate of completion from the Direct Selling Academy, Inc. (something you can frame and hang on your wall... and even show your downline future leaders).

The Direct Selling Fundamentals Certification Course is the first rung of achievement in becoming a professional direct seller and leader in the Direct Selling Industry. This course is a pre-requisite for you advancing through our advanced and master accreditation certification courses, which include the designation of Certified Direct Seller (CDS), Certified Direct Selling Professional (CDSP), Certified Facilitating Leader (CFL), and Certified Master Leader (CML).

All of our courses are available either through an open enrollment (students from multiple companies) or through a private enrollment (customized course certification training for your organization). If you would like to learn how you can bring this professional certification to your company or organization, contact us.

You NEED to Get Certified Right Away

Click Here For Our Open Enrollment Schedule and to Enroll* Today!

* Tuition assistance, scholarships, and alternate financing options may be available. Contact us by email or postal mail for details.


insert text

insert text